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How To Manage a Newsletter Outside Your 9-to-5 Job
Balancing a Newsletter with a Full-Time Job – Here’s How!
Whether you’re growing your newsletter as a side project or hoping to turn it into something bigger, time management and smart workflows are key.
A step-by-step guide to help you effectively manage your newsletter outside your 9-to-5 job:
1. Set a Realistic Publishing Schedule
If your time is limited, don't overcommit. Choose a publishing frequency that fits your schedule—whether it’s weekly, biweekly, or monthly. The key is consistency, not frequency.
Schedule dedicated time slots for your newsletter, just like you would for work meetings. Some ideal time slots include:
Early mornings before work
Lunch breaks
Evenings or weekends
Using spare moments (like commuting time) for brainstorming or note-taking
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3. Use Productivity Tools to Stay Organized
Managing a newsletter requires content planning, writing, editing, and promotion. Use tools to streamline the process:
Trello/Notion – Organize content ideas and plan ahead.
Google Docs – Draft and edit your content from anywhere.
Beehiiv’s Scheduling Feature – Automate email delivery so you don’t have to send it manually.
4. Repurpose Content to Save Time
Instead of creating content from scratch each time, repurpose your social media posts, blog articles, or past emails. You can:
Expand a tweet thread into a full newsletter.
Turn blog posts into shorter email segments.
Share key takeaways from books, articles, or podcasts you’ve consumed.
5. Automate What You Can
Automation helps you scale your newsletter without spending hours each day. Consider automating:
Welcome emails for new subscribers.
Content scheduling so emails go out even when you’re busy.
Templates to speed up your writing process.
6. Batch Create Content
Batching is a powerful way to get ahead. Set aside a few hours on weekends to:
Draft multiple newsletters at once.
Schedule upcoming emails in advance.
Create social media content that promotes your newsletter.
7. Stay Consistent, But Be Flexible
Your 9-to-5 job is the priority, so some weeks will be busier than others. If life gets hectic, have backup content ready, or allow yourself to skip a week without guilt. The long-term goal is sustainability, not burnout.
8. Leverage Your Network for Growth
Balancing a newsletter and a job is easier when you have support. Engage with other newsletter creators, cross-promote with peers, and use your existing network to build visibility.
By implementing these strategies, you can keep growing your newsletter without feeling overwhelmed.
Need help growing your newsletter? Stay tuned for more tips in Grow Your Newsletter!
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